Pandora announces One Day Pass, ad free listening one day at a time

Do you have a road trip coming up? Maybe an event where you’re in charge of the music and you don’t want to try too hard? Well, Pandora wants to help you get rid of those pesky ads for the day.

On September 9th, Pandora listeners will experience a “Listeners Love Day” which celebrates Pandora’s 10 year anniversary by getting rid of the ads for the day. (Presumably there will still be ads telling you it’s their 10th anniversary and you’re not going to hear ads that day). The next day, on September 10th, Pandora will offer you the same experience for 99 cents a day. Currently Pandora One is $5 a month and offers ad free listening but if that’s too much of a commitment for you, One Day Pass will allow you to go a day at a time for the pleasure of ad free listening.

““Some listeners want an ad-free experience every once in a while, and the Pandora One Day Pass offers a new way to effortlessly access the music they love.”“

Honestly this sounds like a low barrier of entry way to get people in the door for their more premium offers. Once you have a taste of the good stuff (ad free listening) you’ll want more and subscribe to something like Pandora One which brings in more money for the streaming service. Pandora has a lot of competitors in the music streaming space so any way to differentiate themselves may be a positive.

Do you think this is a valuable service? Is it something you’d ever consider? Let us know in the comments what you think about Pandora’s One Day Pass.

Source: Pandora Blog, Android Police

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