Instagram announces global launch of 30-second video ads
Advertising pays the bills for many tech companies, and to that end, Instagram has announced some changes in its advertising platform that means users will soon see 30-second video adverts in their feed.
By leveraging Facebook’s infrastructure, Instagram has made it easier for advertisers (large and small) to reach their target audience. Advertisers will be able to roll out ads up to 30 seconds in length so that they can ‘engage in richer storytelling‘, while users are still limited to 15 second segments. Ads are now available in more than 30 countries – including Italy, Spain, Mexico, India and South Korea.
Advertisers will also be able to embed actionable buttons in the adverts, enabling users to install apps or visit a website from the ad.Instagram is also rolling Marquee – a premium product that helps drive mass awareness and expanded reach in a short time-frame – perfect for events like movie premieres and new product launches.
If you are an Instagram user, what do you think of the upcoming 30 second video ads? Let us know in the comments below.
Source: Instagram
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