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September 5, 2015

Alcatel OneTouch heads for the entry-level market with the Pixi First

by John_A


The entry-level market is crowded but overlooked as many brands and consumers care about high-end hardware. Alcatel OneTouch, though, took time at IFA 2015 to announce an entry-level phone.

The Pixi First has a small, 4-inch display with WVGA (800×480) resolution and quad-core processor with 512MB of RAM designed by Spreadtrum. Alcatel OneTouch has been using Android 5.0 Lollipop with most of its devices released in 2015, but the Pixi First will ship with Android 4.4 KitKat. Since an entry-level device is difficult to differentiate, Alcatel OneTouch is offering this phone in Soft Slate, Metal Silver, Metal Gold, and Rose Gold color options.

The Pixi First is joined by the Pixi 3 (10) as Alcatel OneTouch’s most affordable devices to be launched this year.

ALCATEL ONETOUCH’s PIXI First: A First Class Smartphone at an Entry Level Price

  • One of the slimmest 4-inch smartphone on the market
  • Fast 3G+ connectivity and quad-core processor
  • 5 Mpxl rear and 2 Mpxl front camera for great shots and selfies
  • Premium colors with metallic finishing – Soft Slate, Metal Silver, Metal Gold and Rose Gold
  • Long-lasting battery offering 300 hours standby time and 7 hours talk time

IFA, Berlin, September 5th, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announces its new PIXI FIRST smartphone, a member of the brand’s affordable PIXI family. Offering 3G+ connectivity and a powerful quad-core processor, the PIXI FIRST is a class of it’s own when it comes to offering the most sought-after features at an accessible price.

“PIXI FIRST demonstrates ALCATEL ONETOUCH’s dedication to offering premium smartphones that are accessible to everyone,” said Dan Dery, Chief Marketing Officer, ALCATEL ONETOUCH. “You won’t see such attention to detail and high-end features in other smartphones in this category.”

High-Quality Photos, Videos and Selfies
Great photos and videos are no longer out of reach for smartphone users on a budget. PIXI FIRST’s 5 Mpxl rear camera with flash and 2 Mpxl front camera allow you to take great shots and selfies.

Careful Attention to Design Details
The ALCATEL ONETOUCH design team did not hold back when it came to the details of the PIXI FIRST. The 4-inch display is nicely packed in the 9.7mm slim body which is amongst the slimmest 4-inch handsets on the market. The elegant covers with metallic finishing are available in four colors: Soft Slate, Metal Silver, Metal Gold and Rose Gold.

Great Looks Backed by Quality Technology
The beautiful exterior is backed by hardware for a first class performance. PIXI FIRST boasts a 1.2 Ghz quad-core processor for speedy games and apps, as well as 3G+ connectivity for fast streaming and browsing. Last but not least, the long lasting battery keeps your smartphone running with 300 hours standby time and 7 hours talk time.

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