A partnership between the NFL and Facebook was inked just as 2014 was coming to an end. The deal supplied Facebook’s News Feed with video content from the NFL that included highlights, fantasy football tips, and news from all thirty-two teams. Attached to videos was a “presented by Verizon” banner since Big Red agreed to pay for all advertisements with revenue to be split between the league and the social network. The catch with those ads, though, was that users had to watch through the end of a video for “post-roll” ads to appear.
Now, less than one year after the partnership was announced, all parties have reportedly parted ways.
Earlier this summer, Facebook reached deals with various media partners that takes a different approach is getting ads to users. Rather than being shown solely at the start or end of a video, Facebook wants ads to appear “interspersed between videos in a recommended group.” Sound familiar? It’s basically what YouTube does today. The NBA, Hearst Corporation, FOX Sports, Funny or Die, and Tastemade are among those that agreed to have ad revenue split in this way.
The NFL, according to The Wall Street Journal, moved away from Facebook after not receiving the control it wanted over ads.
Other services currently have the opportunity to step in and secure exclusive video content from the NFL, a move that would instantly provide a steady stream of revenue. The league’s deal with Twitter was recently renewed for an additional two years while also creating a YouTube channel. Finally, the NFL is providing access to its content in more places.
Come comment on this article: Facebook’s deal with the NFL ends as 2015 season kicks off
At CES 2015, Razer announced the Nabu X as an affordable activity tracker. Its purpose upon being announced was likely to hold people over until the more advanced Nabu, which was announced the year before, reaches the market. On Friday at PAX Prime 2015, Razer finally scheduled a pre-order date for the Nabu along with a vague release date.
You will be able to pre-order the Razer Nabu for $99 on September 15 with units being put in the hands of consumers sometime in October.
The primary difference between the Nabu and the Nabu X is the former’s inclusion of a display for notifications. An entirely new companion app compatible with both Android and iOS devices will be made available and work with apps such as Facebook, Instagram, and Google Fit.
RAZER ANNOUNCES LAUNCH OF NEW NABU SMARTBAND
Thousands of Limited Edition PAX Nabu X units to be given to expo attendees as part of Razer wearables celebration
SEATTLE (PAX Prime 2015) – Razer, a world leader in connected devices and software for gamers, today announced the launch of its Razer Nabu smartband. A two-and-half minute zombie survival guide commercial produced by Razer will inaugurate a marketing campaign that highlights the benefits of “living smarter” with Nabu.
Interested parties may check out the “Five Rules of Zombie Survival” spot at http://rzr.to/nabu-ad
“When we originally announced the Razer Nabu at CES 2014, we received a ton of feedback on features that users enjoyed and aspects that needed improvement,” says Min-Liang Tan, Razer co-founder and CEO. “We re-designed the Razer Nabu with that feedback, including a change in the placement of the button for a more intuitive user experience. The zombie video we’ve made is a fun way for us to commemorate the re-launch of one of our most anticipated products with the fans who helped make it a reality.”
Razer will celebrate its next generation of wearable products at PAX Prime in Seattle this weekend by giving away 2,000 exclusive PAX Blue Nabu X smartbands to gamers at the expo.
Both Nabu and Nabu X will receive major updates through a new companion app that will be compatible with both devices. The new companion app comes with a vibrant UI for a clearer, more motivating picture of the user’s daily activity, as well as advanced auto-sleep tracking algorithms, amongst other new features. Current Nabu X users can download the beta version of the companion app at www.razerzone.com/nabu-x from today.
A unique band-to-band communication technology is built into the Razer Nabu. Users will be able to display fitness tracking and smartphone notifications directly on their wrist via a discreet OLED screen. To find out more about the Razer Nabu, please visit www.razerzone.com/nabu.
Pre-order – Opens Sept 15th
Shipping – October 2015
Compatible with: iOS devices – iPhone 5, 5S, 5C, 6 and Android 4.3-and-up devices
Lithium-polymer battery with up to 6 days life
Display and sensors:
OLED 128×16 single color
Cylindrical vibration motor
Pairing via Bluetooth Low Energy
Nabu companion app downloadable on Google Play Store and Apple iTunes
Razer is a world leader in connected devices and software for gamers.
Razer is transforming the way people play games, engage with other gamers, and identify with the gamer lifestyle. Having won the coveted “Best of CES” award consecutively for five years, the company’s leadership in product innovation continues to create new categories for the gaming community that is estimated to have over 1 billion gamers worldwide.
Razer’s award-winning design and technology include an array of user interface and systems devices, voice-over IP for gamers and a cloud platform for customizing and enhancing gaming devices.
Founded in 2005, Razer is backed by Intel Capital, IDG-Accel, and Heliconia Capital Management (Heliconia), a wholly owned subsidiary of Singapore investment company Temasek. For more information visit http://www.razerzone.com/about-razer
Come comment on this article: Razer is finally going to start taking pre-orders for the Nabu
Still rocking a smartphone or tablet with a microSD card slot? Fortune is definitely on your side. Not only due to microSD card readers becoming an oddity in the mobile industry, but also because Amazon has an awesome deal for you today.
The 128 GB PNY High Performance microSD card is going for only $49.59! That would be about a 50% discount over the original $99.99 price point. You also wouldn’t be buying some low-tier memory card; this is a class 10 UHS-1 microSD card with transfer speeds of up to 60 MB per second. It will be fast enough to handle all your photos, videos and any type of files you throw at it.
Having a 128 GB microSD card definitely has its advantages. That is a lot of storage for a phone. In fact, many computers have this much storage! The only issue is that these microSD card sizes tend to get exopensive, so go get yours before the price goes back to normal!
What can artificial intelligence teach us about human intelligence? Quite a bit, it turns out. IBM’s Watson had its crowning moment back in 2011 when the cognitive computing system famously destroyed its Jeopardy champion contenders, but lately Watson has been wading into far more murky cognitive territory—creative thinking.
“The crowning achievement of human intelligence is our ability to be creative,” says Steve Abrams, director of IBM Watson. Abrams is in the business of recreating cognitive processes in computers. “I have to know how people work,” he says. And one of the biggest pieces of understanding how people work is uncovering what it means to think creatively.
From Chef Watson, which teamed up with the Institute of Culinary Education to develop unexpected food combinations to Watson Tone Analyzer, which performs automatic linguistic analysis to interpret not just the informationm but the tone of people’s writing, Watson is reaching into all sorts of creative applications.
And the cognitive computing system, which has been snapped up and applied in various ways by some 5,000 different application developers in the past year, can also teach us quite a bit about the way our minds work. Years of studying cognitive computing and developing cognitive systems for Watson point to a number of ways in our brains function during creative thinking and problem solving.
“What is creativity? It’s having a message to convey or a problem to solve in the face of some sort of constraints, and figuring out how to achieve that goal in the face of those constraints,” says Abrams.
But what are some of the cognitive roadblocks that might be standing in the way of our ability to think and problem solve most creatively? Fast Company spoke with Abrams about what he’s learned about the cognitive biases we bring to the table that a computing system like Watson is designed to overcome.
The Brain’s Ambiguity Effect
In the absence of information, we tend to avoid choosing options we don’t know enough about or don’t feel fully confident in. Behavioral scientists call this the “ambiguity effect”—a cognitive bias in which your decision-making is impaired by a lack of information, says Abrams.
Take, for example, the choice by some investors to put their money in a less risky fixed yield instrument rather than opting for a more volatile investment like stocks and funds that have less predictable results, but offer higher returns over time. “There are people for whom that unknown factors into the equation more than it should,” says Abrams. Recognizing those biases and seeking out information in the face of doubt can help counter that ambiguity effect from preventing you to make the best and most informed decision.
Our Tendency Toward Confirmation Bias
On Watson’s recommendation, the chef went ahead, resisting his own confirmation bias and found the pairing was surprisingly complementary.
Another bias we’re often susceptible to is confirmation bias, or the tendency to look for and favor evidence that confirms what you already believe to be true. This affects the way we approach problem solving—from the key words we choose to look up on a search engine to the details we selectively notice in favor of our own opinions.
Take for example, our preferences in food taste. When Chef Watson called up a flavor pairing between apples and olive oil, the immediate reaction from the human chef involved was skepticism. Apples and olive oil are not a typical combination. But going on Watson’s recommendation, the chef went ahead, resisting his own confirmation bias and found the pairing was surprisingly complementary.
Are You Suffering From Not Invented Here Syndrome?
To be clear, this isn’t an actual syndrome, but the phenomenon (sometimes referred to as NIH) is very much out there. It’s the tendency to be more critical of someone else’s ideas rather than your own. We tend to apply higher standards to other people’s solutions rather than our own, rejecting external solutions as less superior.
In the tech world, this kind of NIH is often what leads people to reject software or developments made outside their company in favor of their own in-house version, however inferior it may be. But this happens across industries and organizations.
“Those biases that we aren’t even conscious of having impact the way we interpret results,” says Abrams. “We are trying to build a system that will help us come to a more reasonable set of interesting options, despite the fact that we as human beings have these biases.”
More from Fast Company:
- Mozilla CEO Vows To Fire Anonymous Employee For Hate Speech On Reddit
- Uber Partners With The University Of Arizona On Self-Driving Cars
- Is Hampton Creek’s Eggless “Just Mayo” Misleading Customers? FDA Says Yes
- Slack Just Made It Easier To Unify Your Online Work Life
[Photo: Ben Hider/Getty Images]
Tags: fastcompany, ibm, IbmWatson, partner, syndicated, watson
Most infosec pros agree that few Hollywood films or TV shows have gotten hacking as “right” as USA’s Mr. Robot. The show’s creator, Sam Esmail, told Engadget, “The hacker side of it actually was a combination of my frustration with the way hacker culture and tech culture was represented in Hollywood. I thought it was a very inaccurate, forced and cartoonish way of representing that kind of a culture.”
Getting hacks and hacking right on Mr. Robot means the tools and techniques pull from work done by security researchers in real life. In fact, it’s not uncommon to see hackers tweet that they spotted a colleagues’ research on episodes of the show. This is all in large part because it’s a TV show about hacking that chooses accuracy over drama. Mr. Robot’s technical consult, Michael Bazzell, told Forbes, “We don’t need to fake it. … We want that code to be accurate so that even the most sophisticated hacker or technical person out there will not roll their eyes at a scene.”
So while we all wait patiently for Mr. Robot‘s season one finale, let’s take a look back at Mr. Robot‘s notable hacks and the researchers who made them possible.
Tags: entertainment, hacking, MrRobot, security, UsaNetwork
Yesterday we brought everyone a great deal on some Bluetooth headphones, and today, we have a great deal for some “regular” headphones. However, the EarJax ‘Lyrics” Headphones aren’t you’re average set of headphones. The EarJax ‘Lyrics’ are noise-isolating, so that you can listen to your music, podcasts, or videos in peace.
Peace and quiet while listening to anything is something that I always try to find when it comes to getting new headphones. While you can easily get noise-isolating headphones that cost a few hundred dollars, if you can find a pair that costs next to nothing, it’s a deal that should be jumped on immediately.
- Precision fit & studio quality sound
- Oversize high-definition drivers
- High frequency response & rich bass
- Engineered to block outside noise
- Woven cloth braid for cable longevity
- Gold plated, aluminum plug for optimum conductivity
- Convenient braided extension cable
- Multiple foam tip options to ensure optimal fit
Today, the deal for the EarJax ‘Lyric’ Headphones is pretty awesome. Normally priced at $100, you can head over to the AndroidGuys deal page and get them for only $19.50 with free shipping. Anytime you can get a good pair of headphones for less than $20 with free shipping it’s worth a second look. Add in the fact that you are saving 80%, and it’s a can’t miss.
So head over to the AndroidGuys deal page and grab these bad boys today. This deal is running out, so be sure to grab these before the deal runs out and you miss out on a great set of headphones to have.
If you like this deal, and want to see more of these, let us know in the comments below. You can find this, and many other great tech bargains through our Deals Page. Backed by StackCommerce, there are daily promos, giveaways, freebies, and much more!
The post (Deal) Last chance to get the Earjax ‘Lyrics’ Noise-Isolating Headphones for 80% off appeared first on AndroidGuys.
Some of the toys we played with as children have grown up along with us and now they pack adult-sized fun. Memorable designs have bubbled up into lifestyle products with smarts, but most offer what we always loved them for: an action-packed thrill. Sure, we can drive real cars now, but that doesn’t diminish the urge to drift on a motorized Big Wheel. Skateboards and pogo sticks have powered up over the years, too, and hoverboards can now actually hover. This week we pay tribute to the big kid inside each of us with a lineup of reinvented, rebuilt and improved versions of playtime classics.
[Image: Local Motors]
Tags: big toys, drift, electric skateboard, flybar, hoverboard, MAME, roland, skateboard, tangram, toys for big kids, traxxas xo-1, vurtego
Amazon has rolled out a couple updates to their Amazon Echo home assistant appliance to help improve its usefulness. The first new feature that will impact the most users is the ability to play audiobooks and music from multiple Amazon accounts.
Users can fire up the Amazon Alexa companion app on their mobile device to add new accounts to the Household Profile setting. The Amazon Echo device has a couple new commands available once accounts are added. These include “Alexa, switch accounts” so users can move between them on the fly and “Alexa, which account is this?” if you happen to lose track of which account is currently active.
The other new feature will only benefit users in the San Francisco Bay area. BART schedules are now available through Amazon Echo by adding BART Times as a “Skill” in the Amazon Alexa app. Users can then use the command, “Alexa, open Bart Times” in order to check the schedule for home and destination stations.
Come comment on this article: Amazon Echo gets new multi-account support, BART schedule access
It’s said that there is beauty in the world around us: all we need is but to open our eyes and see it. Google is interested in helping us see that world with greater detail and clarify than ever before thanks to apps like Maps and Earth. Thanks to some creative use of coloring, Sean Utter has now created an entirely new vision of the world we live in.
The premise is quite simple: by taking existing images from Google Maps and playing with the colors and saturation, Utter has created something that is part art and part quiz (namely in trying to guess where some of the images depict).
By taking a stroll over to Utter’s website, you can find a seemingly endless streaming series of pictures, which he explains as follows: The site “generates a random map every 4 seconds. Each element of the map is a random color and is randomly turned on or off. The geographic location is randomly chosen from 26 predetermined cities and the zoom level is random.”
Perhaps even better, the project seems to be fully sanctioned by Google, as the Android creator has even taken to Twitter to announce the news:
Take a look at some of the randomly generated pics we witnessed:
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As cool as this is, we can’t help but lament the timing; had this project been posted just a few months earlier, perhaps there would have been some retro game action to hunt for, or at the very least, some anti-Apple propaganda.
Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you’ll also find short reviews of books that we think are worth your time. We hope you enjoy the read.
Robots Will Steal Our Jobs, But They’ll Give Us New Ones
by Cade Metz
With all the advances in automation and robotic technology, should we be worried that robots will replace us? Well, while they might take some of our jobs, they’ll also give us new ones. This piece from Wired offers a look at the future as we learn to live with AI, presenting a strong case that it may not be as dire as the critics predict.
The Rise and Fall of a Bitcoin Kingpin
Here’s the story of how Mark Karpeles, the head of bitcoin exchange Mt. Gox, became the “accidental emperor” of the digital currency before it all came crashing down.
The Truth About Uber’s Background Checks
Uber does conduct background checks on its drivers, but are they complete? District attorneys in Los Angeles and San Francisco say no.
‘Team Fortress 2:’ Valve’s Secret Guinea Pig
While this is a shorter read, it does offer a glimpse at how important Team Fortress 2 is for Valve as a whole.
The Way GCHQ Obliterated The Guardian’s Laptops May Have Revealed More Than It Intended
When the GCHQ, Britain’s version of the NSA in the US, ordered reporters at The Guardian’s London HQ to wipe computers that held top-secret docs, the agency uncovered a lot more.
[Image credit: Carl Court/Getty Images]
Tags: ai, bitcoin, gchq, mtgox, recommendedreading, recreading, robot, robots, teamfortress2, uber, valve