Alcatel OneTouch partners with LA Galaxy FC and StubHub Center
Alcatel is no stranger to football (soccer) clubs. The manufacturer partnered with Toronto FC last June, and today they are teaming up with the LA Galaxy FC and their home stadium, the StubHub Center. Alcatel would act as the “official smartphone and tablet partner of both the team and the multiple-use sports stadium.
But what is a “smartphone and tablet partner”, really? As you can assume, this is pretty much a promotional deal. Alcatel will mostly focus on pre-game fan experiences, social media, digital campaigns, brand advertising during games and community engagement.
The deal starts today, during the LA Galaxy FC game against New York City FC. Attendees will enjoy the privilege of getting some hands-on time with Alcatel’s products. In addition, there will be chances to win “special prize packages” through social media engagement.
“The opportunity to partner with the LA Galaxy – our home MLS club – with such a legendary history, is very exciting as we continue to strengthen and grow our brand here in North America. By continuing our MLS investment, we’re not only able to tap into one of the youngest and most socially engaged audiences in North American professional sports, but are also able to work with the LA Galaxy to directly engage with our local community.” -Steve Cistulli, senior VP and general manager of North America Alcatel OneTouch
It goes without saying that Alcatel is really taking the initiative and trying to appeal more to America. And now that the company has reached a deal with main soccer teams in both Canada and the USA, it will be harder for people to ignore them. After all, the LA Galaxy FC is no small-timer; they are the first team to win 5 MLS Cup trophies.
We are not sure how long this deal will last, exactly, but the press release does mention it’s a “multi-year deal”. Here’s to hoping this helps Alcatel reach a wider audience. The company actually makes some great products, and usually for a very accessible price.
Of course, the Alcatel OneTouch Idol 3 is my favorite. They also have the Hero 2 and Hero 8, which are great gadgets. You can read all our Alcatel reviews, but nothing beats getting your own hands-on time with these products. Stop by and check them out next time you are at the StubHub Center!
Windows 10’s face detection isn’t easily fooled by twins
Windows 10’s facial recognition is supposed to make it easy to sign into your PC while maintaining security, but just how good is it? Good enough that even your doppelganger might not get in, apparently. The Australian has conducted an informal test where it tried to fool Windows using sets of identical twins, and the software wasn’t tricked once — it had a problem logging in both twins in one instance, but it otherwise allowed only those individuals that had set up recognition in the first place. That was true even when the ‘evil’ twins attempted to spoof the camera by adjusting their hair or removing their glasses.
It’s important to note that this is a small sample of people, and that the host PC (a Lenovo Yoga 3 14) had a sophisticated depth-sensing camera. There’s still a chance that the right set of twins could dupe the Hello system, or that a regular camera might not be so smart. However, this suggests that Windows’ face detection is reliable enough to eliminate some of the frustrations you see elsewhere. And that’s important for both security and convenience. It not only prevents impostors from getting in, but reduces the chances that you’ll have to jump through hoops to verify your identity. I’m a non-identical twin, and I find it annoying when people have problems tagging me correctly on Facebook — in theory, Microsoft’s technology should make my life that much easier.
Filed under:
Software, Microsoft
Source:
The Australian
Tags: FaceRecognition, FacialRecognition, hello, microsoft, security, software, windows, windows10, windowshello
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