LG to jump heavily into OLED display technology

Today, LG Display announced that it will be focusing the bulk of its display research and production funds into OLED technology. This will include TVs, smartphones, wearables, and even automobiles.

From now to 2018, LG states that it will be investing at least $8.47 billion into the technology.

Organic light-emitting diodes are a popular technology used currently in wearables due to its battery-efficient quality. LG already produces one smartphone that utilizes the display technology, the Flex, and is the biggest supporter of OLED-equipped TVs. This is in comparison to Samsung, who almost exclusively uses OLED for its smart devices, but has only dabbled in utilizing it for its TVs.

LG hopes that the jump will help revenue and avoid a price war with Chinese manufacturers producing cheap, high-end LCD TVs. Additionally, LCD research has nearly bottomed out and investor support of the technology has heavily waned over the past few years, indicating to the world’s #1 LCD manufacturer that it’s time to look to other display technologies.

This news comes on the heals of LG Display announcing last month that it would be investing nearly $1 billion in a new OLED production plan, which we covered here.

Source: Reuters

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