Nextbit hopes pedigree will help it break into smartphone market

Nextbit, which started life as a software firm, hopes to move into the smartphone manufacturing business with a planned announcement of their first device on September 1st. Some skepticism may be in order for any company, especially a relative startup, that wants to get into the smartphone industry as it is a tough business. Nextbit hopes the pedigree of some of their members will attract the attention they will need to make it a successful endeavour.

The company has backing from Google Ventures, the capital investment arm of Google, and counts Android veterans Tom Moss and Mike Chan along with form HTC designer Scott Croyle amongst its leaders. As chief executive, Moss says their new smartphone is going to be “friggin’ awesome” based on the claim that the device will get better over time. That seems like a lofty boast in a world where devices seem to become outdated the second you take them out of their box. Nextbit claims their knowledge of the Android operating system will enable them to continue to improve performance and add features and functions over time.

Relying on the company’s original cloud-based software background, Nextbit says they will use cloud technology to supplement storage on the device so memory will no longer be an issue regardless of how many apps, photos, and videos you use. According to Moss, Nextbit is going to “supercharge” Android on their devices, but they do not plan to go so far as to fork the operating system.

As far as the hardware design, the company is pretty much mum on what Croyle may have up his sleeve. They do indicate they think they will produce something that is seen as “provocative” that will help separate them from the current crop of smartphones on the market.

source: CNET

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