Facebook rolling out new messaging options for Pages

Facebook has announced they are rolling out a new set of features for Pages and their admins to be able to communicate with with followers using the platforms private messaging function. The new tools will make it easier for customers to contact a business using a private message while giving Page admins more tools to manage their responses.

For businesses or other entities with pages that use local awareness ads, they will be able to add a call-to-action button labeled “Send Message” that will appear on the ad. Users who see these ads can simply click on the button to launch a Facebook Messenger window to shoot off a private message. On the receiving end, Page admins will not only see the message, they will also see an attachment showing the ad that generated the message.

Page admins will find a new option present when viewing comments to their posts. In addition to the Like and Reply options, admins will now see a link for “Message.” Using this, an admin can reply in private to inquiries from posters. The message will include a link to the original comment in case anyone needs to refer back to the comment. Should a Page admin respond in this manner, future viewers of the comments will see a note indicating the Page responded via private message.

Along with the new indicator that visitors will see for comments responded to privately, Facebook is also planning to show a new badge on Page profiles for those businesses that are “very responsive.” This appears to be defined as Pages that respond to 90% of messages within five minutes or less. Page admins will have access to more robust data regarding response rates through their Insight panel.

On the backend, Page admins will find some other features to help them respond more quickly. Canned responses will be available and Pages can customize and save these responses. Bulk actions on messages in the Inbox will be available as well including archive, delete, flag and mark messages as read, unread and spam.

source: Facebook

Come comment on this article: Facebook rolling out new messaging options for Pages