New SFW ‘Playboy NOW’ application brings the news to your smartphone

In an effort to create “the greatest site the Internet has ever seen”, Playboy has just released a Safe For Work news app to the Google Play Store. The app is called Playboy NOW, and it’s chock-full of Buzzfeed-style listicles, image galleries and videos. Remember, it’s SFW, so we’re not talking about those types of image galleries.

Playboy has been focusing on delivering lifestyle and entertainment-centric content to its visitors over the past few years, and the Playboy NOW app fulfills that goal as well. It’s basically a mobile-friendly version of the main website, which is apparently something many users have been asking for. Phillip Morelock, Playboy Senior Vice President and Chief Product Officer, told USA Today:

We have a very engaged audience on mobile and about three-fourths comes after 4 p.m. So we are building this optimized experience for these guys who are coming back every day and there are millions of them.

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The application is completely Safe For Work, and surprisingly features no nudity whatsoever. If you’re interested, you can download Playboy NOW from the Google Play Store for free.