Android, Samsung slip in latest U.S. market share report

comScore has released their latest 3-month market share numbers for the U.S. smartphone market and the results are a bit disappointing for Google Android and Samsung. Although Android continued to retain its position as the #1 smartphone platform in the U.S., the share of Android subscribers dipped 0.7% compared to December 2014, largely due to a slide by Samsung.

According to comScore, Apple picked up a full percentage point in market share, from 41.6% to 42.6% during the period December 2014 to March 2015. That kept them in the top spot as the largest manufacturer. Meanwhile, Samsung saw their share fall from 29.7% to 28.3%. LG continued to gain ground during the three-month period, increasing their share from 8.0% to 8.4% continuing an upward trend for the company. Rounding out the top five were Motorola with a small drop to claim 5.0% of the market and HTC with the thinnest of increases at 0.1% to claim 3.8% of the market.

As far as platforms, Apple’s iOS was the only operating system to gain market share, picking up a full 1.0%. Android, Microsoft, and Blackberry all lost ground by 0.7%, 0.1% and 0.2% respectively. Symbian was unchanged in clinging to 0.1% of the market.

comScore also reported on the top 15 smartphone apps as of March 2015. These were largely unchanged compared to the February 2015 numbers, although a few apps swapped positions. Apple Maps did experience a strong upward move from 13th to 10th. The only change in apps involved Snapchat, which fell off the list of the top 15 apps to be replaced by Pinterest.

source: comScore

Come comment on this article: Android, Samsung slip in latest U.S. market share report