HTC INK campaign debuts with limited edition One M9 from supermodel Jourdan Dunn
Supermodel Jourdan Dunn has an HTC One M9 design to call her own. The company debuted its HTC INK campaign earlier today and Dunn is its first global embassador. The HTC INK campaign focuses on expanding the “definitions of beauty” by offering limited edition One M9 designs.
To encapsulate the exact design that Dunn wanted, HTC had the supermodel collaborate with tattoo artist Cally-Jo Pothecary.
Here is what the main logo, seen above, portrays:
The open hand and eye symbolize the need for protection and strength while still being open and approachable in personality and style. The natural leaf elements and patterns around the outside of each visual reflect the growth in creativity that Jourdan is feeling at this time, and the sun and moon together represent balance and harmony in her character.
Availability of HTC INK-related devices has not yet been clarified.
Source: HTC
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