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April 17, 2015

Frederick’s of Hollywood closes stores in shift to web-only sales

by John_A

Frederick's of Hollywood Black Friday at Westfield San Francisco Centre 2009

One of the big names in bedroom wear is closing all of it’s retail stores and moving forward on the web. Frederick’s of Hollywood announced this week that it plans to close all of it’s physical shops and transition to an online-only business. The name might be synonymous with lingerie and other intimates shopping for some, having been around for decades, but Frederick’s fell way behind the competition — like Victoria’s Secret and others. Moving from brick-and-mortar locations to just selling goods on the web is a move we’ve seen before, and it’s becoming increasingly more common. However, not being able to benefit from curious foot traffic means a massive shift in marketing, which some experts believe was Frederick’s problem in recent years.

[Image credit: Steve Rhodes/Flickr]

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Source: Los Angeles Times

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