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April 1, 2015

PSA: Verizon customers can opt out of carrier’s ‘supercookies’

by John_A


Starting today, Verizon customers have the option to remove themselves from the Relevant Mobile Advertising program. The carrier describes the program as a way for marketers to reach audiences with relevant content. However, it was discovered that this form of cookies was undeletable and stuck with individual users. Some labeled them ‘supercookies’ because of their permanence.

Debra Lewis, a Verizon spokesperson, said the following to The New York Times:

“As the mobile advertising ecosystem evolves, and our advertising business grows, delivering solutions with best-in-class privacy protections remains our focus. As a reminder, we never share information with third parties that identifies our customers as part of our advertising programs.”

So it seems that Verizon was sharing stuff about customers and not entire identities.


Customers can opt out of the program by heading to the Verizon site’s privacy section or calling (866) 211-0874. Note that accounts with multiple lines will require opting out for every line.

Via: Bits (New York Times)

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