Apple Launches New ‘The Notebook People Love’ MacBook Air Ad
Apple has launched a new television ad for the MacBook Air, showing off an array of customizable decals placed over the Apple symbol on the back of the notebook.
Decals shown include various sunglasses, hats, and headphones, along with nods to Breaking Bad, Peanuts, Ice Age, Snow White, Pac Man, Chi the Cat, The Simpsons, Batman, Wonder Woman, the Tasmanian Devil, Hello Kitty, Catwoman, and Mickey Mouse.
There are also cameras, record players, trees, faces, cityscapes, planets, scuba divers, 8-bit games, a variety of abstract designs and patterns, and more, plus a Beats logo. The new ad, first noticed by 9to5Mac has not yet been uploaded by Apple, so there is no official video as of yet.
The new spot ends with a side view of the MacBook Air and the tagline “The notebook people love.”
Apple’s MacBook Air, last refreshed in April of 2014, is known for its portability and ultrathin size, weighing in at 2.38 pounds for the 11-inch model and 2.96 pounds for the 13-inch model. The MacBook Air is also Apple’s most affordable notebook, with prices beginning at $899.
Apple Preparing Between 70 and 80 Million 4.7 and 5.5-Inch iPhone 6 Units to Meet High Consumer Demand
Apple is asking its suppliers to manufacture a massive number of 4.7 and 5.5-inch iPhones in anticipation of high consumer demand, reports The Wall Street Journal. The company is seeking between 70 and 80 million units combined of the 4.7 and 5.5-inch iPhone 6 by December, its largest order to date and a major jump from last year, where it ordered between 50 and 60 million iPhone 5s and 5c models.
Its forecast for what is commonly called the iPhone 6 is significantly larger than the initial order last year of between 50 million and 60 million versions of the iPhone 5S and 5C–which had a display measuring 4-inches diagonally, these people said. Both of the coming models are expected to feature metal cases similar to the iPhone 5S and likely come in multiple colors, these people said.
With high iPhone 6 numbers, Apple is likely hoping to avoid the supply/demand crisis it saw last year with the iPhone 5s. After the iPhone 5s launched in September of 2013, Apple saw unexpectedly high demand for the flagship device, likely due to its new Touch ID fingerprint sensor. The phone was in short supply for much of 2013, and Tim Cook later admitted that Apple had expected a more balanced demand between the iPhone 5s and the iPhone 5c.
4.7 and 5.5-inch iPhone 6 mockups compared to iPhone 5s
Demand for the iPhone 6 will likely be extremely high, as it marks both a redesign and the introduction of a larger screen, a long-awaited feature that could cause a massive spike in upgrades from both iPhone upgraders and those switching from Android. According to analyst estimates, Apple could see a 15 to 20 percent jump in unit sales year over year.
Apple partners Foxconn and Pegatron are said to be hiring massive numbers of new employees to help assemble the iPhone 6, with main supplier Foxconn taking on an additional 100,000 employees and Pegatron adding 10,000.
The 4.7-inch iPhone 6 is expected to enter production in July, while production on the 5.5-inch version will begin in August or September. At this time, it remains unclear if the two iPhone 6 models will launch simultaneously, as rumors have suggested production issues may push back the launch of the 5.5-inch iPhone to late 2014 or early 2015.
In-cell display technology for the 5.5-inch iPhone 6 has been said to be causing significant problems and The Wall Street Journal suggests there may be additional complications if the larger device also uses a sapphire display. Apple is reportedly asking component makers to prepare enough parts for up to 120 million iPhone 6 models in order to compensate for high failure rates.
Engadget Daily: Facebook Save, Apollo 11’s voyage to the moon and more!
Today, we archive posts with Facebook Save, remember Apollo 11′s voyage to the moon, take a look at a Chromecast hack and ponder Whirlpool’s new machine called Swash. Read on for Engadget’s news highlights from the last 24 hours.
Facebook’s new Save feature lets you read top ten lists later
Don’t have the time to catch up on every baby picture and Buzzfeed ‘quiz’ in your Facebook feed? Of course you don’t. But thanks to a new feature called Save, users can now archive music, links and more for later viewing.
What you need to know about the Apollo 11 moon landing
Yesterday marked the 45th anniversary of humankind’s first steps on the lunar surface. Read on for everything you need to know about Apollo 11′s historic voyage to our planet’s moon.
Whirlpool’s new machine freshens your clothes in 10 minutes flat
Do you hate ironing you clothes enough to spend $499? If so, take a look at Swash, Whirlpool’s new machine that eliminates wrinkles and freshens your clothes, all in under ten minutes.
Pranksters can hijack your Chromecast to show whatever they want
Google’s media streamer is extremely configurable, but unfortunately, it’s also hackable. Dan Petro’s proof-of-concept Rickmote Controller hijacks others’ Chromecasts, effectively blasting them with non-stop Rick Astley tunes.
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Filed under: Misc
Italy tells Google it has 18 months to change how it handles your data
Google has already drawn fire from various European nations for allegedly violating users’ privacy through its unified data policy, but Italy is more than willing to join the fray. The country’s data protection agency has given Google 18 months to obey local laws and change how it handles your personal info. The crew in Mountain View now has to get your permission before it creates a profile; it also has two months to honor any requests to delete your data on active servers, and six months to scrub that content from backups.
Google tells Reuters that it’s going to comply with the new rules, and it should have a roadmap on officials’ desks by late September. Not that it has much choice but to act — while the internet giant can easily afford potential fines, it’s no doubt eager to avoid the agony of a criminal case. However quickly the company springs into action, the new requirements will likely be welcome by privacy-minded Italians who’d rather not give Google a detailed picture of what they’re doing online.
[Image credit: George Kyriazis, Flickr]
Via: Reuters
Source: Garanteprivacy.it (translated)
Amazon’s new games show what only the Fire Phone can do
Looks like Amazon plans to take advantage of the Fire phone’s head-tracking tech at every turn, so it put its Game Studio to work developing two new titles especially for the device. The first one called Saber’s Edge is a strategic pirate puzzle game, while the other, called To-Fu Fury, is a puzzle platformer (think ‘Splosion Man) that stars a tofu martial artist. They sound like funny, typical mobile games, other than the fact that they support the Fire phone’s “Dynamic Perspective” feature that tracks the movements of a user’s head. Sadly, you can’t exactly control the games by moving your noggin (that might sound silly, but at least that’ll make the games truly unique), but you can peek around the corners to see hidden obstacles or bonuses. Of course, you can always just tilt the phone if you don’t want to look silly in public. If you don’t mind the games’ limited support for the feature, you can grab em for $1.99 each — but only if you’re also getting the Fire Phone, which starts shipping this week.
Filed under: Cellphones, Mobile, Amazon
Source: Amazon Games
Intel Launches New Core i5, i7 Haswell Processors Possibly Slated for Retina MacBook Pro Refresh
Intel yesterday launched new Haswell processors designed for high-end notebooks, which could be slated for use in an upcoming refresh of the 13 and 15-inch Retina MacBook Pro models.
As detailed by CPU World, Intel has released three new Core i5 chips and three new Core i7 chips that are all successors to the chips currently used in the 13 and 15-inch Retina MacBook Pros. The new processors provide a modest 200 MHz speed boost over existing Haswell chips.
The Core i7-4770HQ chip at 2.2 GHz is a direct replacement for the Core i7-4750 used in the lower-end 2.0 GHz 15-inch Retina MacBook Pro, while the Core i7-4870HQ chip at 2.5 GHz is a direct replacement for the high-end 15-inch Retina MacBook Pro’s existing Core i7-4850 chip at 2.3 GHz. The Core i7-4980HQ chip at 2.8 GHz replaces the high-end build-to-order Core-i7 4960 processor at 2.6 GHz.
As for the 13-inch Retina MacBook Pros, the Core-i5 4278U, the Core i5-4308U, and the Core i7-4578U all offer the same 200 MHz jump over the existing Core i5-4258, Core i5-4288, and Core i7-4558 used in the three processors available for the 13-inch Retina MacBook Pro, bringing the low-end up to 2.6 GHz, the mid tier to 2.8 GHz, and the high-end build-to-order option to 3.0 GHz.
Earlier this year, an Intel roadmap revealed direct Haswell successors for the MacBook Air and the iMac, but at the time, there did not appear to be any chips available for a 15-inch Retina MacBook Pro update. The chips in the roadmap designed for the MacBook Air were used in the April refresh as we expected, and the newly released chips are likely destined for an upcoming Retina MacBook Pro update.
As these chips only offer a small 200MHz boost over existing chips, the fall Retina MacBook Pro refresh that has been previously rumored is likely to be only a minor update. A major Retina MacBook Pro update is unlikely until Intel’s Broadwell chips are ready in 2015.
Last week, a rumor suggested redesigned 11 and 13-inch MacBook Air models were slated to enter production in August, but it is unclear what chips those machines might utilize as Intel has not yet released another set of Haswell chips suitable for a MacBook Air refresh.
What’s on your HDTV: ‘Transcendence,’ ‘Mega Shark vs. Mecha Shark’ and ‘Soundclash’
Yup, it’s summer. In case the weather wasn’t a tipoff, you can tell from Syfy’s slew of made for TV movies hitting the screen, including this week’s shocker Mega Shark vs. Mecha Shark. The headlining monsters were already made for previous movies, so maybe this time the filmmakers used their budget on good actors, a decent script or better special effe…on second thought probably not, but if you’re curious you can watch the whole thing right now on Netflix. While we’re still checking out other shows in the genre like Extant and The Strain, there are other options. ESPN has a documentary on cycling great Greg LeMond airing Tuesday night, while CBS Sports is bringing highlights from a huge sports tournament you’ve probably never heard of: The Commonwealth Games. The Roots drummer/bandleader Questlove is producing a new show on VH1 called Soundclash that mixes up different bands on one stage — we’ll give it one shot as the first episode on Wednesday features Fall Out Boy, T.I. and London Grammar. Check after the break for a list of what’s new this week plus a few trailers, and drop a note in the comments if you see any highlights we’ve missed.
Blu-ray, Streaming movies & Games
- Transcendence
- Heaven Is For Real
- Sabotage
- Appleseed Alpha
- The Walking Dead S2 E4
- Oddworld: New ‘n’ Tasty (PS4, PS3)
Monday
- Switched at Birth, ABC Family, 8PM
- WWE Raw, USA, 8PM
- Whose Line Is It Anyway?, CW, 8PM
- American Ninja Warrior, NBC, 9PM
- The Fosters, ABC Family, 9PM
- The Newburgh Sting, HBO, 9PM
- Major Crimes, TNT, 9PM
- Seed, CW, 9PM
- Backpackers, CW, 9:30PM
- Under the Dome, CBS, 10PM
- Murder in the First, TNT, 10PM
- Teen Wolf, MTV, 10PM
- Longmire, A&E, 10PM
- Mistresses, ABC, 10PM
- Cee Lo Green’s The Good Life, TBS, 10:30PM
Tuesday
- 30 for 30: Slaying the Badger, ESPN, 8PM
- Food Fighters (series premiere), NBC, 8PM
- Pretty Little Liars, ABC Family, 8PM
- Face Off (season premiere), Syfy, 9PM
- Matador, El Rey, 9PM
- Rizzoli & Isles, TNT, 9PM
- Chasing Life, ABC Family, 9PM
- Royal Pains , USA, 9PM
- Deadliest Catch, Discovery, 9PM
- The Wil Wheaton Project, Syfy, 10PM
- Finding Carter, MTV, 10PM
- Drunk History, Comedy Central, 10PM
- Perception, TNT, 10PM
- Tyrant, FX, 10PM
- Covert Affairs, USA, 10PM
- Nathan for You, Comedy Central, 10:30PM
- Sullivan & Son, TBS, 10PM
Wednesday
- Big Brother, CBS, 8PM
- Rogue, DirecTV 101, 8PM
- Young & Hungry, ABC Family, 8PM
- So You Think You Can Dance, Fox, 8PM
- Mystery Girls, ABC Family, 8:30PM
- Soundclash (special presentation), VH1, 9PM
- Extant, CBS, 9PM
- 60 Minutes Sports, Showtime, 9PM
- Suits, USA, 9PM
- Dual Survival, Discovery, 9PM
- Sex in the Wild, PBS, 10PM
- The Bridge, FX, 10PM
- Wilfred, FXX, 10PM
- Taxi Brooklyn, NBC, 10PM
- Motive, ABC, 10PM
- Virgin Territory, MTV, 11PM
- Commonwealth Games 2014 Opening Ceremony, CBS Sports, 11PM
Thursday
- Black Box (season finale), ABC, 8PM
- Defiance, Syfy, 8PM
- Rush, USA, 9PM
- Dating Naked, VH1, 9PM
- Mythbusters, Discovery, 9PM
- Welcome to Sweden, NBC, 9PM
- Rectify, Sundance TV, 9PM
- Big Brother, CBS, 9PM
- Dominion, Syfy, 9PM
- The Sixties, CNN, 9PM
- Working the Engels, NBC, 9:30PM
- Gang Related, Fox, 9PM
- Married, FX, 10PM
- Satisfaction, USA, 10PM
- Ridiculousness, MTV, 10PM
- NY Med, ABC, 10PM
- Last Comic Standing, NBC, 10PM
- You’re The Worst, FX, 10:30PM
- Maron, IFC, 10PM
- Commonwealth Games 2014 Highlights, CBS Sports, 10PM
Friday
- Annedroids (series premiere), Amazon Prime
- WWE SmackDown, Syfy, 8PM
- Cold Justice, TNT, 9PM
- Almighty Johnsons, Syfy, 10PM
- Crossbones, NBC, 10PM
- Commonwealth Games 2014 Highlights, CBS Sports, 10PM
- The Half Hour, Comedy Central, 12 & 12:30AM
Saturday
- Commonwealth Games 2014 Highlights, CBS Sports, 3:30 & 10PM
- UFC on Fox 12, Fox, 8PM
- Cedar Cove, Hallmark, 8PM
- The Choking Game, Lifetime, 8PM
- Bad Teacher (series finale), CBS, 8:30PM
- Mega Shark vs. Mecha Shark, Syfy, 9PM
- Power, Starz, 9PM
- Almost Royal (season finale), BBC America, 10PM
Sunday
- F1 Hungarian Grand Prix, CNBC, 7:30AM
- Commonwealth Games 2014 Highlights, CBS Sports, 2PM & 12AM
- NASCAR Sprint Cup Series @ Indianapolis, ESPN, 1PM
- Dodgers/Giants, ESPN, 8PM
- Big Brother, CBS, 8PM
- Last Tango in Halifax, PBS, 8PM
- Poirot (season premiere), PBS, 9PM
- Ray Donovan, Showtime, 9PM
- Reckless, CBS, 9PM
- True Blood, HBO, 9PM
- The Last Ship, TNT, 9PM
- The Musketeers, BBC America, 9PM
- Rising Star, ABC, 9PM
- Catching Hell, Weather Channel, 9PM
- The Lottery, Lifetime, 10PM
- The Strain, FX, 10PM
- Masters of Sex, Showtime, 10PM
- The Leftovers, HBO, 10PM
- Falling Skies, TNT, 10PM
- The Hunt, History, 10PM
- Halt and Catch Fire, AMC, 10PM
- Reckless, CBS, 10PM
- Vicious, PBS, 10:30PM
Filed under: Home Entertainment, HD
LG G3 Prime could debut later this week
We have heard about HTC and Samsung working on the ‘Prime’ version of their flagship smartphones, but it seems LG is planning to join the bandwagon as well. According to a Korean website, LG is planning to release the LG G3 Prime (or Cat.6) on July 25, and it will have faster download speeds and a better processor under the hood.
Everything else will be just like the original LG G3 – like 5.5-inch display with a resolution of 2560 x 1440, 3 GB of RAM, a 13 MP main camera and a 3,000 mAh battery, except it will feature a more powerful Snapdragon 805 processor and an LTE-A modem, with download speeds of up to 225 Mbps.
The only bad news is that the device will be limited to Korea, which is hometown of LG. We might not be able to see this device in international market.
Do you think LG should make this device available in international market as well?
The post LG G3 Prime could debut later this week appeared first on AndroidGuys.
Redesigned 3DS Circle Pad puts an analog stick under your index finger
Dual-analog controls are pretty standard these days — two analog sticks on either end of a control pad designed to fall directly under the user’s thumbs. Hori’s new 3DS slide pad accessory throws this notion out the window: it installs a second control pad on the same side as the handhelds primary input, putting the slider directly behind the console’s L button. The accessory is built specifically to accommodate Monster Hunter diehards, but it’s not as odd as it sounds: Japanese gamers have made a habit of modifying Nintendo’s analog accessory into obtuse and unexpected configurations. Hori’s layout is designed to allow players to move their character and manipulate the camera with just one hand, freeing up their right thumb for attacks and in-game actions. The accessory (available in both 3DS and 3DS XL variants) is available in Japan only, for now, to the tune of 2,980 yen.
Via: Siliconera
Source: Hori
The Big Picture: Not-quite San Francisco’s ‘Davis Street’
Take a second look at the above image — it isn’t actually a photo. Nope, the entire scene (dubbed Davis Street) was painstakingly created with the graphics rendering suite 3DS Max. To achieve the impressive end result, artist Gilvan Isbiro says that he had to separate the street into two rendering “plans” considering how big the street’s surface is. As he tells it, the splitting didn’t stop there. Isbiro notes that due to the sheer amount of textures and materials present in the scene, not to mention lighting and post-processing effects like depth of field, that he had to divide the rendering tasks in two: foreground and background. It is, however, a bit embellished compared to the actual intersection of Davis and California in San Francisco. For starters, The City By the Bay does not have trains like the one up above and there’s no such Sweet Street. Spot any other liberties that Isbiro took? Let us know in the comments.
Via: The Verge
Source: Gilvin Isbiro, Evermotion
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