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July 16, 2014

Carphone Warehouse could launch its own mobile network with Three’s help

by John_A

Carphone Warehouse, like Phones 4u, is a retailer and reseller in one — it’s just as interested in flogging phones and tablets as it is setting you up with a mobile contract from any of the major UK carriers. According to The Financial Times, however, it might soon be getting into the carrier business itself, by launching an MVNO on Three’s network. Sources claim various operators have been approached as the now-merged Carphone Warehouse and Dixons look for new opportunities, but discussions with Three are at a more advanced stage.

It sounds far from a done deal, but makes sense that Carphone Warehouse might want their own tariffs to sell phones against. But, what happens to its current business model as a result? We’re not sure how the likes Vodafone and O2 might react to Carphone Warehouse being both a third-party sales channel and a competitor (rumor has it EE’s thinking about cutting ties with resellers anyway). We’d guess it all depends on whether the company will aggressively push its own tariffs, or simply offer a low-cost option — which is typically how other MVNOs like Tesco Mobile and Virgin Mobile operate — to complement the pricey, premium packages provided by the major carriers.

Filed under: Cellphones, Wireless, Mobile

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Source: The Financial Times

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