Skip to content

December 16, 2013

Twitter’s promoted accounts might start showing up within your timeline

by John_A

By now, you’re most likely used to seeing promoted tweets (that’s fancy for “sponsored ads”) appear in your highly curated Twitter timeline. But promoted accounts? That’s the stuff best left banished to the wilds of the Discover tab or worse yet, Twitter’s desktop interface. Of course, that does advertisers no good and Twitter, in its march towards monetization, needs to get more eyeballs in front of those potential ad dollars. The big fix for that then, is to move sponsors’ promoted accounts out of the ghetto and into timelines to leverage the hefty three-quarters of its base that check in via mobile. Twitter’s labeling the change as still being in beta, but it’s available now for advertisers to test drive across the company’s global reach. What? You thought your timeline was sacred? Not when access to it is free, silly.

Filed under: ,


Via: AllThingsD

Source: Twitter Advertising Blog

Read more from News

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: