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December 16, 2013

‘theScore’ for iOS Updated with Highly Customizable News Feeds [iOS Blog]

by John_A

Popular iOS sports news app theScore has received an update today, adding a new feature focused on personalizing and curating content based on specific sports interests. The app’s “MyScore” section now contains a feature named “Feed”, which allows users to create their own continuously updated stream of sports news, bringing user-designated information about games, leagues, teams, and players all in one place.

Speaking to MacRumors, theScore’s VP of Product Jonathan Savage stated that Feed was developed by observing usage patterns and listening to user feedback, with the feature itself emphasizing a “mobile-first” experience. “We wanted users to have both a comprehensive and highly customizable experience,” Savage said, also noting that the player data that can be uploaded into a user’s Feed allows for quicker access to stats than individually checking games and can be useful for fantasy sports tracking.

Additionally, Savage discussed how theScore approaches delivering news stories in Feed and throughout the rest of the app, stating that the company has a 35-person newsroom that creates and curates “snackable” content, which involves breaking down the biggest stories into the most important elements and stacking each update to a story on top of the last one.

The app also accompanies league, team, and player news with multimedia content like Tweets and GIFs to provide more perspective on stories. Overall, theScore includes coverage of 23 professional sports, 800 teams, and 15,000 players, all of which can be imported into a user’s Feed.

theScore is a free app for iOS devices and can be downloaded through the App Store. [Direct Link]


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