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October 12, 2018

Stockholm’s New City Council Opposes Planned Apple Store at Kungsträdgården

by John_A

Stockholm’s newly elected city council has promised that plans will not proceed for a flagship Apple Store bordering Kungsträdgården, a public park in the city center, according to Swedish newspaper Dagens Nyheter.

A render of Apple Kungsträdgården by Foster + Partners
While the previous city council had approved the plans, the proposed store received some pushback from local residents, as the Kungsträdgården is a popular gathering space with concerts, events, and other activities. The new city council assured those residents that the store will not be built at a press conference today.

Earlier this year, Stockholm residents were invited to share their opinions about the proposed store during a consultation period, according to The Local. Swedish blog Teknikveckan’s Peter Esse told MacRumors the city received nearly 1,800 comments about the plans, many containing negative feedback.

According to The Local, critics said the store would block the entrance to the north side of the park and change the environment from an open-air space for public use to a commercialized one. A TGI Fridays restaurant is already located on the spot, but the Apple Store was expected to be larger.

Apple had planned to host its own events and performances in the park, as part of its goal of having its stores double as “town squares.”

Apple retail chief Angela Ahrendts confirmed the company’s plans to open a store in Stockholm in February 2016, in a statement provided to Swedish newspaper Expressen. That report said Apple hoped to open the store within two years, but construction never began due to a series of roadblocks and delays.

A model of Apple Kungsträdgården
Renders of the store released by Apple and architecture firm Foster + Partners indicated that it would be situated on the north side of the park, taking over the location of a TGI Fridays restaurant. The store’s design would resemble the Apple Park Visitor Center and Apple Michigan Avenue in Chicago.

It’s unclear if Apple will accept the decision or try to push forward with its plans, as it has with its proposed store at Federation Square in Melbourne, Australia. Apple did not immediately respond to our request for comment.

Related Roundup: Apple StoresTag: Sweden
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