A pocketable Surface PC remains a dream for Microsoft exec
Ryan Smalley | Behance
Even though Microsoft did not launch its much anticipated dual-screen Andromeda tablet at the Surface Event on Tuesday, October 2, the company may still be pursuing its dream of creating the ultimate pocketable computing device. Microsoft was previously rumored to be working on the dual-screen device, which has been leaked numerous times this year, for at least two years.
“We will invent and we will create when products are right,” Microsoft Chief Product Designer Panos Panay told The Verge. “We can’t bring new categories into the world and not be a place where customers need it.”
The device was previously rumored to launch under the Surface brand and likely take on the name of Surface Phone. Unlike other dual-screen PC concepts that we have seen earlier this year from the IFA trade show, Microsoft’s design calls for a more pocketable device. However, more recently and ahead of the October 2 event, industry insiders speculated that Microsoft had shelved Andromeda, claiming that Microsoft may not have found a use for the device. Now, it looks like Panay confirmed those speculations.
This makes sense, given that Microsoft claimed that it established the Surface brand to push the industry forward. When the company launched the Surface Pro, it proved it could make a unique and functional tablet. Though initial versions of the tablet didn’t gain mass appeal, the device inspired numerous copycats in the PC industry. Likely, to launch Andromeda, the device must offer a unique selling point to get consumers to covet the premium hardware. Prior leaks and patents reveal that Microsoft had explored different user interface concepts, like an alarm clock when the device is placed in a tent position. But those ideas seem more like a novelty.
Yet, despite being reserved about finding a market for Andromeda, Panay seems passionate about such a device. “It’s absolutely my baby,” he said. The dream for Andromeda happened long before Microsoft launched the first Surface product. Even though Panay’s team may have begun development two years ago on this device, Microsoft teased a dual-screen tablet that could replace a notebook nearly a decade ago in a concept known as Courier.
If the Surface Phone is canceled before launch, it wouldn’t be the first time that Panay’s Surface team canceled a device because it thinks that there is not enough demand. Panay revealed in the past that his group was working on a 7-inch Surface Mini tablet that could be used like a Moleskin notebook. Ultimately, however, the tablet never launched because Microsoft didn’t feel like it was different enough from other competitive offerings.
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