Apple Streamlines BeatsX Earphone Lineup and Drops Prices
Apple today revamped the BeatsX earphone lineup available from its online and retail stores, eliminating several colors and lowering the price.
The BeatsX Earphones are now available from Apple in black or silver, with all other colors, including space gray, gold, white, and blue, discontinued. Apple has also removed the Black/Red Defiant BeatsX collection.
Apple has also dropped the price of the BeatsX Earphones from $149.95 to $119.95, a discount of $30. Apple never offered competitive pricing on the BeatsX, which are often available at a deep discount from retailers like Best Buy.
Right now, for example, Best Buy is selling BeatsX in gray, blue, and black for $90, which is even lower than Apple’s current baseline price.
While a price drop could indicate an upcoming refresh of the Beats headphone lineup, prices may have been lowered in an effort to better match the BeatsX pricing available from other big box retailers.
Apple has not tweaked the pricing of other Beats headphones options including the Powerbeats3, the Studio3 Wireless, or the Solo3 wireless.
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