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June 19, 2017

Atari confirms it’s working on a new console, possibly called Ataribox

by John_A

After releasing a teaser for a new product called the Ataribox, Atari CEO Fred Chesnais has confirmed to GamesBeat that the retro games company is working on a new console. Without giving away too many details about the console, Chesnais simply said: “We’re back in the hardware business”.

Atari posted a video of what appeared to be console-like device with a wood-grain surface and slatted black plastic top last week. The video is titled “First look: A brand new Atari product. Years in the making.”

A very simple website for the Ataribox is also now live, but it merely shows the short teaser video and absolutely nothing else. We hoped it would appear at E3, but unfortunately nothing was announced.

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Whilst Atari has mainly stuck to republishing classic titles, licensing out its name, and developing random, one-off, Atari-branded products, the confirmation that a new console is on the way has come as a bit of a surprise. 

However, with the announcement of the Xbox One X at E3, and 4K gaming in general becoming more popular, will a new Atari-branded console be able to tug the nostalgia strings enough for it to be a success?

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