Skip to content

November 9, 2016

Facebook is bringing interactive ads to Messenger

by John_A

facebookmessengerads2.jpg?itok=GlwN3v5o

How do you feel about ads on top of your ads? What about advertisements embedded into your messages as “sponsored” messages?

If you’re a Facebook Messenger user, you may start seeing advertisements pop up in the middle of your conversations. The company wrote a blog post directed towards “brands” to learn how to embed this sort of feature. Sponsored messages won’t go out to all Facebook users, but if you’ve “liked” a page, you will likely start seeing interactive ads from those companies show up in your messages. This could be anything from a restaurant offering you a free drink during happy hour or a retailer slipping a discount coupon your way.

facebookmessengerads.jpg?itok=Hgbuqzop

It looks like chatbots may be proliferated as an advertising medium, and it makes sense. After all, what better way to entice someone to spend money somewhere than to make them feel like the transaction is somewhat personal? It’s genius, but here’s to hoping that Facebook’s new advertising gimmick doesn’t turn into a headache for its users. Especially mobile users.

Advertisements
Read more from News

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Note: HTML is allowed. Your email address will never be published.

Subscribe to comments

%d bloggers like this: