Nike’s power-laced Mags net millions for Parkinson’s research
All the nostalgia around Nike’s self-lacing shoe, the 2016 Mag, came together in a major way for a great cause. Today, the sportswear titan revealed it raised $6.75 million through its online raffle and two auctions, with all proceedings going to The Michael J. Fox Foundation. The money, as a refresher, will help the organization try to find a cure for Parkinson’s disease. Michael J. Fox, who starred in the Back to the Future II film that made the sneakers popular, suffers from Parkinson’s himself.
Breaking: The #NikeMag raised $6.75M for Parkinson’s research through the Draw & 2 auctions! Thank you to everyone who took part!
— michaeljfox.org (@MichaelJFoxOrg) October 20, 2016
Nike says it sold more than 650,000 tickets via The Draw, its online raffle, as people hoped to get lucky and win one of the 89 pairs available. Two Mags were sold at auction in Hong Kong and London, according to the company, raising a total of $160,000 — one sold for $105,000. If you have that kind of cash, there’s still hope for you. The last pair will be auctioned in New York City next month, on November 12th, so you have a few weeks to think about it.
If not, don’t fret. You can always buy the officially licensed, non-Nike Back to the Future shoes for less than $100 at a Halloween store. Hey, at least they light up.
A video posted by Edgar Alvarez (@edgaralvarezb) on Oct 4, 2016 at 7:19pm PDT
Source: The Michael J. Fox Foundation