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September 20, 2016

Hasselblad’s V1D camera concept is a modular dream

by John_A

With Project Ara, Google learned how to build a modular smartphone, and then discovered that nobody actually wants one. Cameras are different, though — photographers love to accessorize with battery grips, handles, DSLR rigs and more. Hasselblad takes that a step farther with its customizable V1D medium-format concept. You start with a “black box” camera (with the form of a classic Hasselblad V) then add an electronic viewfinder, handles and controls wherever they suit you. The idea is just a dream for now, but Hasselblad is soliciting feedback here at Photokina and might actually build it one day.

Aaron Souppouris contributed to this report.

We’re live all week from Cologne, Germany, for Photokina 2016. Click here to catch up on all the news from the show.

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