Nintendo’s Miitomo app racks up 1 million users in Japan

Nintendo’s first smartphone app is performing well in Japan. Miitomo, which the console maker launched on March 17th, has already snapped up 1 million users on iOS and Android. Of course, Japan is Nintendo’s home turf — so some success was always likely — but the number still bodes well for the app’s international release. While the exact launch date is still unknown, Nintendo has said it plans to launch Miitomo in 38 regions, including Canada, the US and the UK, sometime later this month.

Miitomo(ミートモ)のお客様が、3日で100万人を突破しました！早々のことで私も驚いております。ご利用ありがとうございます！！
Miitomoはたくさんのトモダチとつながることで更に面白くなりますので、引き続きお楽しみください。 #Miitomo

— Miitomo【公式】 (@Miitomo_JP) March 19, 2016

Miitomo is a social app inspired by the Tomodachi Life (known in Japan as Tomodachi Collection) games for Nintendo DS and 3DS. You create a Mii, dress them up and then pick their personality and voice. Nintendo will then ask questions about, well, almost anything, such as your favourite food or what you last bought. The idea is to write some witty or insightful responses, because they’ll later appear in your friends’ feeds. Likewise, your peers’ ramblings will appear in your own Miitomo feed, encouraging further comments and bizarre, possibly heartwarming conversations.

Then there’s Miifoto, a separate feature that lets you poke your Mii into different poses and take pictures with colorful backgrounds. These can be shared on Twitter, Facebook, Instagram and Line — an addictive mechanism that encourages sharing and Mii customisation.

It’s a unique app and one that feels very Nintendo-like. How it will perform over a longer period of time, and in markets outside of Japan, remains a mystery however. The early signs are positive though — 1 million downloads is impressive for any developer these days, especially those fighting for attention in the App Store or Google Play. If Nintendo can monetize Miitomo effectively (how many people will pay for a Splatoon-themed inkling outfit?) the app could become a nice little earner.

Via: CNET

Source: Miitomo (Japan)