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March 21, 2016

Apple Watch gets a price cut to $299, along with new bands

by John_A

It’s been just over a year since Apple announced the Watch, but we’re not getting a new model just yet. Instead, Apple used its “Loop You In” event to announce a few new bands. The most dramatic change in style comes from the new nylon straps with a unique “four-layer construction.” Leaks suggested they’d be something like the military-inspired “NATO” bands popular in the ’70s, but instead they’ll arrive in a range of neon colors: blue, pink and orange.

There’s also a new yellow Sport band, and teal and red leather bands. Probably the most awaited new strap, though, is the black Milanese Loop, which people have been asking for since launch day. (Full disclosure: I bought a super-cheap third-party one from Amazon and it’s been great).

The nylon bands will cost $50 (£39), while the leather and Milanese Loops will stick to the tried and tested pricing for those ranges. As for the Watch itself: it’s being reduced down to $299 (£259) from the previous base price of $349 (£299).

Get all the news from today’s iPhone event right here, and follow along with our liveblog!

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