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January 30, 2016

BlackBerry goes all in, says their future is with Android

by John_A

BlackBerry_Priv_AngleBlackBerry’s Priv was a major change for the company, marking the first time they’d shipped a device running Android instead of any of their BlackBerry OS iterations. So far, it’s done pretty well for the company; well enough, in fact, that the company said they were planning on launching another Android device later this year, which will probably end up being the Vienna we’ve been hearing about

Earlier this month, CEO John Chen said the company was doubling down on Android and only shipping Android-powered devices in 2016, but we might see that exclusivity go a little further than just this year. Damian Tay, head of BlackBerry’s Asian Pacific operations, made some comments about how the Priv was BlackBerry’s “transition” over to Android products. That doesn’t give much hope to anyone that’s holding out for another BlackBerry 10 device.

He also noted that the company considers Android the future, and there wouldn’t be much point in maintaining both operating systems simultaneously. Plus, BlackBerry’s enterprise efforts were cross-platform anyway, so moving that side of things over to Android is basically already finished.

This doesn’t 100% spell the end of BlackBerry 10, as sometimes these comments are mistranslated or misunderstood. But either way you look at it, if BlackBerry has success with Android this year, they probably won’t be keen on changing a winning formula. Sorry, BlackBerry enthusiasts.

source: Economic Times

via: Phone Arena

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