Facebook to push more video ads in developing countries
With more than half of its revenue coming from international markets, Facebook is well-aware that the next big growth area lies in developing countries. Aside from investing in Internet.org so that more of them can get online, it’s also putting in serious effort in improving its product for slower 2G networks — earlier this week, the company introduced “2G Tuesdays” so that developers can better build Facebook for countries that don’t have access to fast internet speeds. And with all of those people in emerging markets logging onto Facebook, why not serve them some video ads? Today, the company announced a new tool called Slideshow that’ll allow advertisers and marketers to publish lower-bandwidth video ads, so that even if you have a Nokia Asha in India, you too will be able to see a moving image ad from Coke.