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October 27, 2015

Twitter continues to struggle with attracting more users

by John_A


A lot has happened in the land of Twitter in the last few months. It has a new CEO (who really isn’t so new) in Jack Dorsey, who wasted no time in shaking things up in a quest for more users and, of course, more money. Since the last earnings report, Twitter has made a number of announcements towards that end: a curated Moments feed, tweet collections, polls, an updated OS X app and, well, more ads. There’s also talk that Twitter will try to be much more user-friendly going forward and might even perhaps do away with its 140-character limit. Which all sounds rather encouraging, but as the latest Q3 financials show, things aren’t quite so rosy just yet: It registered just 320 million monthly active users in the last quarter, which is 11 percent growth over this time last year and only a marginal increase over the 316 million in the previous quarter.

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