Don’t expect to see the HTC Grip in 2015
At the start of 2015, Under Armour formed a strategic partnership with HTC that would task the hardware manufacturer with designing products to work with UA Record. Both companies would be moving into the connected health and fitness sector that’s already crowded with offerings from Fitbit, Nike, Apple, Jawbone, and many more. The original release date for the partnership’s first product, the Grip, was scheduled for February; however, HTC continuously delayed the device and commented in July that a launch was coming “later this year.”
Nine months after the activity tracker debuted, we now know that the HTC Grip will not arrive in 2015.
The following statement was sent to Phandroid:
As we continue to develop the Connected Fitness platform and elevate our product offerings, Under Armour and HTC have decided to launch a fully integrated digital ecosystem of products early next year. This global launch will provide the tools needed to help athletes of all levels track, manage and improve their health and fitness. Our teams have done a remarkable job bringing these products to life and we’re excited to share them with the public soon.
It does seem that the Grip will be joined by additional products as the statement reads “a fully integrated digital ecosystem” is coming next year. But no one knows exactly what Under Armour and HTC will bring alongside the Grip. Maybe the two are going to make wireless earbuds or a smartwatch focused on fitness. We’ll just have to wait and see what happens next year barring another delay.
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