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October 12, 2015

Yes, Pepsi is launching smartphones in China

by John_A

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In today’s edition of baffling corporate branding decisions, Pepsi has confirmed plans to launch smartphones and a line of accessories in China in the coming months, Reuters reports. The company made it clear that it won’t be manufacturing the phones, instead it’ll be licensing its brand to a partner (there’s really no shortage of phone makers in China). While Pepsi isn’t divulging more details yet, Mobipicker reports via Chinese blogs that one of the phones is called the Pepsi P1. For the most part, it looks like an unremarkable mid-range Android phablet with a 5.5-inch screen, 1.7 Ghz CPU and 16GB of storage. But hey, at least it sports some nifty Pepsi logo bling. The P1 will reportedly retail for around $200 in China, and we’ll likely hear official details on October 20. I wouldn’t expect this to hit the US or Europe, but don’t be surprised if Coca-Cola follows suit. (As Engadget’s Chris Velazco points out, this phone isn’t that crazy, as it’s coming from the company that gave us Pepsi-Man.)

[Photo credit: Alexander Tamargo/Getty Images]

Via: 9to5Google

Source: MobiPicker, Reuters

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