Google is working on a way to speed up mobile websites
Everyone likes being able to browse the internet using their phone, but no one likes waiting for the pages to load. Google realizes this as well and are working on what they call Accelerated Mobile Pages. This is said to drastically speed up mobile web browsing.
It uses a AMP HTML, which is a new type of open framework that is said to allow websites to build webpages that load faster. A huge amount of mega size companies are already getting in on the action. Just some of the companies involved are Twitter, Pinterest, WordPress and many more. All of them plan on adding AMP HTML pages to their websites.
Google says in the coming months they will be working with other participants in the project to build more features and functionality focused on some key areas:
Content: Publishers increasingly rely on rich content like image carousels, maps, social plug-ins, data visualizations, and videos to make their stories more interactive and stand out. They also need to implement ads and analytics in order to monetize the content and to understand what their readers like and dislike. The Accelerated Mobile Pages Project provides an open source approach, allowing publishers to focus on producing great content, while relying on the shared components for high performance and great user experience. The initial technical specification—developed with input and code from our partners in the publishing and technology sectors—is being released today on GitHub.
Distribution: Publishers want people to enjoy the great journalism they create anywhere and everywhere, so stories or content produced in Spain can be served in an instant across the globe in, say, Chile. That means distribution across all kinds of devices and platforms is crucial. So, as part of this effort, we’ve designed a new approach to caching that allows the publisher to continue to host their content while allowing for efficient distribution through Google’s high performance global cache. We intend to open our cache servers to be used by anyone free of charge.
Advertising: Ads help fund free services and content on the web. With Accelerated Mobile Pages, we want to support a comprehensive range of ad formats, ad networks and technologies. Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience. It’s also a core goal of the project to support subscriptions and paywalls. We’ll work with publishers and those in the industry to help define the parameters of an ad experience that still provides the speed we’re striving for with AMP.
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