Samsung to close down Milk Video on November 20

It has not been even a year since Samsung launched its Milk Video app and the company is already preparing to draw curtains on it. To break the news, Samsung discreetly updated Milk Video’s listing in Play Store and revealed that the service would be discontinued on November 20, right around the same time it launched last year.

The company’s support for its music streaming service, Milk Music, will continue.

Here is Samsung announcing the shutdown on Milk Video’s Play Store listing:

Service Announcement

Thank you for using Samsung Milk Video. While we remain committed to providing premium entertainment services, we have decided to end support for the Samsung Milk Video app as of November 20, 2015.

To continue enjoying streaming entertainment, please use the Samsung Milk Music app available at: http://smsng.us/1L4Zqd3

In order to compete with established video streaming services like YouTube and Vimeo, Samsung had partnered with a number of content providers such as Condé Nast, Funny Or Die, Red Bull, Vevo and VICE. But it looks like the app failed to garner much popularity among Galaxy device owners despite offering many exclusive video clips.

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