Samsung is failing to hit anticipated Q3 2015 profit target
Samsung has had a great year so far. They have launched some amazing phones like the recent Galaxy Note 5 and Galaxy S6 Edge+, as well as some cool upcoming smartwatches. Unfortunately, they are still coming up a little shorter in Q3 profit than expected.
They are expected to bring in $5.68 billion for Q3 2015, which is a lot, but it’s 6% lower than anticipated. The mobile business itself does not seem to be growing much, making up only $1.7 billion of the $5.68 billion.
The problem seems to be that the majority of consumers are going for budget friendly phones and not high-end handsets, especially in key markets like China and India. Samsung have a huge range of devices, all at different price points, but the competition in those areas seem to always find a way to undercut Samsung, giving consumers an even better deal.
Luckily for Samsung, it has many other areas of business where it can increase profit and doesn’t have to only worry about the mobile division. However, that doesn’t mean it shouldn’t be concerned. The last thing it wants to do is turn into HTC.
Via: KoreaTimes
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