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September 21, 2015

Jaunt gets a ton of real money to build cinematic VR

by John_A

Debut of virtual reality technology in North Face stores. Customers use Occulus Rift to simulate climbing and hiking.

With all the buzz around VR hardware from folks like Oculus and HTC, we still need immersive content to make those gadgets worthwhile. That’s precisely what Jaunt is focused on with its “cinematic VR” platform, which consists of a 360-degree camera and tools for editing and creating VR experiences. Now, Jaunt is getting a vote of confidence from Disney and other investors to the tune of $65 million, Variety reports. While it’s not the only company focusing on creating cinema-like content for this new virtual medium — Oculus is also pushing ahead with its Story Studio — the extra infusion of cash should help Jaunt bring its platform to life quicker. Don’t be surprised if you hear more about VR content over the next year. This year it became clear that VR hardware could be viable for consumers — but come next year we’ll need more than just cool demos for VR to take off.

[Photo credit: Christopher Gregory/The Washington Post via Getty Images]

Source: Variety

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