Mariah Carey’s first ad for ‘Game of War: Fire Age’ is action-packed

Goodbye Kate Upton, hello Mariah Carey.

Machine Zone, the developer of Game of War: Fire Age, signed a deal with Carey that resulted in Upton being dropped as the face of its wildly successful mobile game. That deal was signed in February and now, more than six months later, the first advertisement featuring Carey has debuted. The plan is for Carey’s songs to be utilized in the ads, likely a demand from her camp. And Game of War: Fire Age generating around $1 million per day, Machine Zone can certainly afford to pay for the use of Carey’s catalog.

Alan Taylor, director of Thor: The Dark World and Terminator Genisys, was brought in assemble Carey’s first ad for Game of War: Fire Age. Rather than continuing to emphasize sex appeal, Taylor is shifting the mobile game’s ads to focus on action. In this ad (seen below), two men are desperate for assistance in battle. So they call in help but are only faced with more difficulties. A dragon begins descending to devour the duo, but Carey steps in to help. She shoots the dragon with a fiery bow from her crossbow and tells them that “It’s time to be heroes, guys.” Carey then runs off into the battlefield.

Click here to view the embedded video.

The background music for this ad comes from Carey’s Music Box album that was released in 1993. The song is “Hero.”

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