Snapchat scores valuable content coming from the NFL

Within the last seven days, the NFL has experienced unsurprising success. The combined average of 19.9 million viewers across NBC, CBS, FOX, and ESPN gave the league its most-watched opening week ever. Content coming from the NFL is arguably the most valuable in the world. People, no matter where they are located, cannot get enough football. Facebook was recently a partner of the NFL’s, but the social networking site was dropped after not giving up control over ads to the league. So that left an opening for another service to step in.

Snapchat is next in line to start generating NFL-related content.

The NFL’s new partnership with Snapchat takes advantage of the latter’s Live Story feature. The two are coming together for weekly programming that contains content from each of the NFL’s thirty-two teams. Advertisers will also have an opportunity to join the NFL machine by being a part of their NFL Live Stories. Here is how the NFL describes it:

Each NFL Live Story, curated by Snapchat, will provide an experience that captures the energy and excitement from various NFL locations and events. A mix of fan-submitted Snaps* and official inside access content will be featured in each Live Story so that each is told from both a fan and League perspective with many different points of view. NFL and Snapchat will offer brands the opportunity to advertise within the Live Story.

This is not the first time that the NFL and Snapchat have worked together. Earlier this year at the 2015 NFL Draft in Chicago, the NFL produced a Live Story that was viewed by nearly 15 million people. The NFL states that the partnership is about increasing accessibility and consumption of “some of he most valuable content in the entertainment business.” So if you thought football was just a sport, think again. The league has become somewhat of a weekly television series.

Source: NFL

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