‘Sleepy Hollow’ for Oculus wins first virtual reality Emmy

Virtual reality has officially become mainstream, as an Emmy has been awarded to a work created for an VR headset (the Oculus Rift DK2) for the first time. The Sleepy Hollow Virtual Reality Experience (below), co-produced by Fox and Toronto-based Secret Location, won in the “Interactive Media, User Experience and Visual Design” category. It first debuted at Comic-Con, and gave thousands of Oculus Rift users the unique gift of seeing what it would be like to have their heads cut off and waved in front of them by the Headless Horseman. You can view it for yourself on Oculus Share if you have a Rift DK2.

Another Emmy was handed to the team behind the AMEX Unstaged: Taylor Swift Experience app, a 360-degree video centered around the singer’s Blank Space music video, which has been viewed over a billion times. It let users to look around the entire scene, follow Swift around and look for hidden clues. However, it was designed for a smartphone or tablet and not a headset, so falls outside what most folks would call virtual reality. Nevertheless, Swift was clearly well pleased, and the awards will no doubt motivate producers and artists to create similar side projects and keep the VR snowball rolling.

[Thanks, Felipe!]

Filed under:
Wearables, Facebook

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Source:
Fox

Tags: Emmy, facebook, OculusRift, SecretLocation, SleepyHollow, video, VR, VRExperience