ZTE moves up to fourth largest smartphone brand in the U.S.

Selling good smartphones at an affordable price point is becoming more and more common among Chinese manufactures. Many in which are making a name for themselves. By selling a smartphone at a lower price point and still managing to compete with high-end rival brands, why not buy it?

Over the past quarter, ZTE has managed to slip into fourth place of the U.S. market-share containing 8% of all shipments. This is up 4.2% from the first quarter of 2014. Even though the company doesn’t profit much off the handsets it sells, it’s clearly a strategy that is worth keeping. There is still a large sum of people out there who carry a phone to make calls and receive texts who don’t care if they have the latest and greatest Samsung Galaxy smartphone. This is where ZTE has been able to achieve success. The truth is, if people want to buy an expensive high-end smartphone they want to stand out in the crowd and most of the time ZTE isn’t the company that comes to mind first.

By keeping a strategy of only marketing low to mid range handsets, ZTE has clearly found a spot for itself. Let’s see if the company can keep the momentum rolling next quarter.

Source: Bloomberg

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