Motorola refines the Moto 360 by tailoring the smartwatch for everyone

The world is full of rectangular displays, but the original Moto 360 actually resembled a traditional watch with its display’s round shape. Motorola pushed engineering boundaries with the design of last year’s standout smartwatch. Now the company is back with a new, refined Moto 360 that is made the way you want it. The Moto 360 may have not changed too much since its debut, yet you’ll notice that customization is as important as ever to Motorola.

Since Android Wear devices are typically similar, here is a quick rundown of key specifications:

• 1.37- (360×325) or 1.56-inch (360×330) display
• Qualcomm Snapdragon 400 processor
• 512MB of RAM
• 4GB of internal storage
• 300mAh or 400mAh battery (with wireless charging)
• Optical heart rate monitor

The way in which bands are attached to Motorola’s smartwatch has changed with the inclusion of lugs. Bands have a quick-release switch to easily remove and replace them.

Both men and women now have the option purchase a Moto 360 that was designed specifically for them. The smartwatch now comes in two sizes: 42mm and 46mm. Men can choose from either size while women, if they so choose to buy based on the recommend size for their gender, are offered only the 42mm size. The design choices, too, differ for men and women. Rather than having the men’s Chamfer and Micro Knurl bezel treatments, women are able to choose between peak and micro etch looks. And, of course, women are offered the Rose Gold case color and bezel color instead of the men’s black.

Men’s Choices:

• Watch sizes: 42mm, 46mm
• Case Colors: Silver, Black, Gold
• Bezel Treatments: Chamfer, Micro Knurl
• Bezel Colors: Silver, Black, Gold
• Bands: Silver Metal, Black Metal, Gold Metal, Black Leather, Cognac Leather

Women’s Choices:

• Case Colors: Silver, Gold, Rose Gold
• Bezel Treatments: Peak, Micro Etch
• Bezel Colors: Silver, Gold, Rose Gold
• Bands: Silver Metal, Gold Metal, Rose Gold Metal, Blush Leather, Grey Leather, Blush Double Wrap

Moto Body, which Motorola calls “a holistic experience that helps you lead a healthier lifestyle,” acts as the Moto 360’s health and fitness companion service. It actively tracks steps taken, monitors heart rate, and measures calories burned. But Moto Body expands upon those statistics by providing feedback and coaching to motivate you to give your health the attention it deserves.

An exclusive feature brought to the Moto 360 is Live Dials. Shortcuts to your most-used apps are pinned right on the watch face.

Motorola, Best Buy, and the Google Store have the Moto 360 available for pre-order starting today. Nordstrom, Best Buy, and Verizon retail stores will then selling the smartwatch in late September. Based on your design, prices range from $299-$429.

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