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July 21, 2015

Could Google’s Pixate acquisition be the start of automated mobile apps?

by John_A


Google is known for buying smaller companies and the search giant has acquired Pixate in its latest round of purchases, a company that creates tool for developers. Details on the purchase are slim, but Pixate CEO Paul Colton said that this acquisition allows the company offer their tools for free.

“We don’t want to stop there. Our small team at Pixate has some really big ideas, and with the help of Google we’ll be able to bring those ideas to the design community at scale. We’ve become an essential part of the workflow for tens of thousands of designers, and are excited about expanding our mission at Google to reach millions of product teams worldwide.”

Google said in a blog post that acquiring Pixate helps the “ongoing effort to develop new design and prototyping tools.” However, the reasoning behind the acquisition could go even deeper than that.

Pixate is a platform that will let you create prototypes of sophisticated applications that run natively on iOS and Android. It’s a powerful tool specifically for designers, but it could be the beginning of something more.

An automated world

Many web developers, whether front-end or back-end, are still relevant today, but many clients tend to disagree. That’s particularly because of services like SquareSpace, Weebly, drag-and-drop WordPress websites, and others. These services claim to offer exceptional websites at a severely discounted rate:

Click here to view the embedded video.

Drag-and-drop solutions essentially have the business model of “why pay a web developer $1500 when you could get something just as good with our service for less?” That’s where the web development world is headed: automated services that claim to do just as good as a job as a real web developers, even with years of experience.

It’ll eventually bleed over into the field of making mobile apps, too. There are already services that do that–Infinite Monkeys, Appy Pie, Zoho Creator, Salesforce1 Platform, etc. However, they don’t do it particularly well, but that could easily change.

Pixate is an extraordinary tool for designing sophisticated prototypes. And it could easily evolve into something more where a user or developer could create an entire prototype out of it–not just the design.

How long will it be before we see quality services that claim the same things as something like SquareSpace, only for app developers? Could Pixate be part of that plan, especially with Google backing them now?

source: Google, Google Design, Pixate

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