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July 14, 2015

Television Academy providing Emmy voters with free Chromecasts

by John_A


Are you among the group that decides who and what gets an Emmy? Didn’t think so. The people that do get to vote, however, are about to become very happy about the move to simplify the process. The Television Academy has signed a multi-year deal with Google to provide voters with a free Chromecast to view nominees.

Maury McIntyre, the Television Academy’s president and chief operating officer, boasted about the partnership with Google:

“This multi-year commitment with Google will provide a superior experience for viewing Emmy-nominated content. It also gives our members a great way to view programming across their devices year-around.”

Moving away from DVDs and packing materials is among the reasons for the Television Academy enlisting Google’s help. Not only will going digital assist reduce the Television Academy’s impact on the environment, but it will also reduce the risk of content being pirated. With Chromecast, Emmy voters can simply call upon content and Cast (or send) it to their televisions. Allowing Google to supply Emmy voters with Chromecasts will also reduce costs.

The Television Academy will announce the nominees for the 67th Primetime Emmy Awards on July 16. The ceremony will then take place on September 20 at the Nokia Theatre and broadcast on FOX.

Source: Television Academy

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