Ex-‘Assassin’s Creed’ lead joins EA to build ‘Star Wars’
As a producer at Ubisoft and founder of Ubisoft Toronto, Jade Raymond had a hand in creating some of the most notable AAA experiences of our time, including Assassin’s Creed II and Watch Dogs. She left the company in October to pursue “new opportunities,” and now those ambitions have a name: Electronic Arts. Raymond has joined the company and opened Motive, a new EA studio in Montreal. Motive’s first project is the new Star Wars game coming from Uncharted series writer and Creative Director Amy Hennig. Raymond now also oversees Hennig’s studio, Visceral Games, and she says Motive will “work in close quarters with the BioWare team,” which is responsible for Mass Effect and Dragon Age. No pressure.
“I’m thrilled that the first big project that we will work on in Montreal will have Amy as Creative Director,” Raymond writes. “An opportunity to work with her and the Visceral team, and to play in the Star Wars universe, is once-in-a-lifetime stuff.”
Raymond is now a mastermind behind Star Wars, Mass Effect, Dragon Age and whatever else Motive and Visceral dream up. With a solid background in creating large, innovative experiences, it will be interesting to see how much Raymond can shake up EA’s established franchises.