ComScore Reports Smartphone Market Share
ComScore just released a report detailing the changes in market share amongst the most popular device and OS manufacturers over that last three months, and the results were less than shocking.
As most of us know, Android is firmly in the lead in number of devices being sold as a percentage of total mobile devices sold, although Apple is the most popular device manufacturer. The past three months didn’t change that, with Android gaining 0.2% market share to bring it to 52.8%. Despite the widespread popularity of the new iPhones 6 & 6+, Apple fell as both a device manufacturer and OS producer, with both falling 0.1% to bring it to 41.7%.
Other winners were LG, with a strong 0.7% gain to bring it up to 8.3% of all devices sold, and HTC, which had a miniscule 0.1% boost to bring it to 3.7%. Samsung lost a sizable chunk, with 1.1% going to other manufacturers and dropping the largest Android manufacturer down to 28.6%.
One big surprise has been Microsoft’s mobile market share performance: the underdog managed to grow once more by 0.1% to 3.5%. One change that surprised no one was BlackBerry’s 0.2% drop to 1.8%.
| Smartphone OEM | Share (%) Nov-14 | Share (%) Feb-15 | Point Change |
|---|---|---|---|
| Total Smartphone Subscribers | 100.0% | 100.0% | 0 |
| Apple | 41.8% | 41.7% | -0.1 |
| Samsung | 29.7% | 28.6% | -1.1 |
| LG | 7.6% | 8.3% | 0.7 |
| Motorola | 5.2% | 5.1% | -0.1 |
| HTC | 3.7% | 3.8% | 0.1 |
| Smartphone Platform | Share (%) Nov-14 | Share (%) Feb-15 | Point Change |
|---|---|---|---|
| Total Smartphone Subscribers | 100.0% | 100.0% | 0 |
| Android | 52.6% | 52.8% | 0.2 |
| Apple | 41.8% | 41.7% | -0.1 |
| Microsoft | 3.4% | 3.5% | 0.1 |
| BlackBerry | 2.0% | 1.8% | -0.2 |
| Symbian | 0.1% | 0.1% | 0.0 |
For more in-depth analysis, check out comScore’s website.
If you have any market predictions for the next three months, feel free to leave a comment below and start a lively internet debate that will definitely matter.
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