The Seidio Spring Clip Holster keeps your device clipped in tight, no matter the hustle and bustle. Just snap it to your belt, pants or bag and pop in your device. The top spring clip is extremely tough and provides quick-release access when you need to answer a call, text or email. Get yours today for only $18.95!
The SURFACE Reveal case is the ultimate low-profile iPhone 6 hard cover; combining a super-slim design with a protective outer shell that reveals the apple logo on the back. The exterior features a soft coating that provides additional grip, too! Get yours in black, blue or gold today and save 49%
Privacy is one of the single most important issues of our time.
Apple is making it a top-tier, customer-facing feature and hoping it becomes a major competitive advantage. Because ‘privacy’ can seem ephemeral, and doesn’t have the obvious value of money, so many of us trade it away with little or no thought. Humor and satire can often covey truth in a way no other medium can. Such is the case with John Oliver and this overview of the U.S. Patriot Act and interview with Edward Snowden. From YouTube:
There are very few government checks on what America’s sweeping surveillance programs are capable of doing. John Oliver sits down with Edward Snowden to discuss the NSA, the balance between privacy and security, and dick-pics.
This Lumia 928 case is tough. Not just in a protection standpoint, either. We’re talking looks, too. It has reinforced corners with a custom shock dissipation system that absorbs nasty impacts. The case’s edges elevate your display so it doesn’t rub against surfaces while faced down. Available today for $11.95!
An insurance company once again implies that your phone is ready to fold in half at any time. So why do we all keep falling for this same tired story?
When someone says something stupid about you for the purpose of getting attention, you have two choices. You can either take the high road and ignore it, or you can answer the accusation and risk dignifying what was flung in the first place. Samsung has taken the second route — rightfully, I believe — and fired back at warranty peddler SquareTrade, which last week released a video basically folding the Samsung Galaxy S6 in half. You know, just like the iPhone.
Only not really. At all. It’s just more bullshit from a company that’s been spewing it for years. (That’d be SquareTrade. Not Samsung. Though the latter isn’t exactly innocent in the mud-slinging.)
The Limited Edition red BlackBerry Passport hasn’t expanded to nearly as many regions as the original piano black version, but it’s slowly getting there. As announced by BlackBerry Mid East, the red Passport has now arrived in the UAE and KSA. If you live in either region and are looking to pick one up, Axiom is currently listing the device for 2,399 AED in the UAE and 2,499 SAR respectively plus they appear to have a special offering of a free sync pod and power bank. Additionally, you can also pick up a Limited Edition red Passport through the BlackBerry Store at the Dubai mall while supplies last. Of course, the white and black versions are also available.
Developers who think that marketing is a dirty word are cutting off their nose to spite their face.
Too often app makers pour blood, sweat and tears into making a new product without having a clear idea of how to communicate its features and benefits. That’s where marketing comes into play.
It breaks my heart when I talk to a developer with a really cool new app who doesn’t have the slightest idea how to communicate what it does effectively. And I’m press. If they’re failing with me, they’re failing desperately at attracting new customers.
It doesn’t just happen once in a while. It happens all the time. Several times a day, typically.
“Build a better mousetrap and the world will beat a path to your door.”
We’ve all heard the quote, which is attributed to 19th century American essayist Ralph Waldo Emerson. Turns out it’s a misquote of something Emerson once said, but it fits a cognitive bias for entrepreuners that has made the misquote enormously popular.
The implication, of course, is that if you innovate — if your product is truly better than the competition — you’ll succeed.
In fact, nothing could be further from the truth.
Actually making a better product is only the first step. You have to convince your customers that your product is better, and give them reasons to buy it.
Dino de Céspedes is co-founder of a New York-based marketing agency, and he’s recently gathered some thoughts in a short essay entitled Why Marketing Is Not A Dirty Word.
Obviously as a marketing guy de Céspedes has a horse in the race here, but that doesn’t make his advice wrong. I’d strongly recommend that any app developer, even ones who think they know better, take a few minutes and read it.
In mobile, there are maybe a couple hundred apps that have succeeded in a big way (Instagram, Snapchat, Venmo, WhatsApp, etc.), yet there are literally tens of thousands of really great undiscovered products out there. Why haven’t those great products found success?
…If we took more steps, and put more thought into communicating with potential customers – instead of scoffing at the idea of doing so, the business landscape would absolutely be different for many talented entrepreneurs.
He’s absolutely right. Stop thinking about marketing as something distasteful, and get smart about it. You’ve put a work into making an app. Now put some work into making people actually use it.
If back, home and multitasking just aren’t enough for you on the HTC One M9, the new Sense 7 gives you the option to add a fourth button.
The ability to add and rearrange the on-screen navigation buttons on an Android smartphone isn’t exactly new — but it is new to Sense 7 on the HTC One M9. And it takes just a few taps to get the job done. Here’s how it works: