Google has a guide on how to achieve success with the Play Store
Any store is only as good as the content in it and the audience using it. Google Play has come very far since the days of being the Android Market. There have been fifty billion applications and games downloaded. Google has dispersed $5 billion in the last year alone to developers creating new content. There is more to just launching an app in the Play Store, though. The steps following the launch are vital to the app’s long-term success. Because of this, Google has produced a guide: The Secrets to App Success on Google Play. It is broken down into sections including engagement/retention and monetization.
Source: Android Developers Blog
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