Google Releases “The Secrets to App Success on Google Play” Guide Book
If you are aspiring app developer, a new app developer or even an experienced app developers, everyone needs a little help and guidance occasionally. Google has created a new guide designed to specifically help you guys do your thing, get noticed, keep moving forward and build a successful business doing it.
The guide targets seven primary areas from Publishing on Google Play to Engagement & reach to Going Global.
- Publishing on Google Play — using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.
- Quality — The fundamentals of building a great app and an insight into the Google Play guidelines and policies.
- Discoverability & reach — Maximizing your app’s discoverability and reaching the widest audience possible.
- Engagement & retention — Converting installations into active users and improving user retention.
- Monetization — Monetization strategies to generate ongoing, growing revenue streams.
- Measurement with Google Analytics — Understanding your users and improving your app experience, conversions, and marketing.
- Going global — Launching your app in local markets around the world.
The guide is available as an 11 page PDF, or you can get the 81 page Play Book version in the Play Store. Both are free, and should be a great resource for anyone who wants to, or already does, create for Google Play. As time progresses Google will be updating the books content with more information as well as be offering it in additional languages. Right now it is in English. Google also has a limited number of print copies available for free as well. You will need to reside in the US or UK to request a copy.
Head to the Play Store to grab the Play Books copy, or bounce over to the Android Developer Blog for the PDF link and printed copy links. Once you guide it a look, be sure to give Google some feedback so they can improve their offerings to help the community.
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