Global smartphone market share for Android has peaked, says Strategy Analytics
We always knew Android was going to conquer the world, but it appears it may have conquered as much of it is possible already in the current business climate. According to the latest report from Strategy Analytics, global smartphone market share for Android has already peaked after it recorded a 84% market share in the third quarter this year, down 1% over its maximum of 85% market share that it held in the second quarter. The reason that Android isn’t able to push further than this 85% mark is because unless Apple disappears, around 12% market share will stay with the iPhones, with the remaining 3-4% divided among the Windows Phones and the BlackBerrys.
Platform wars aside, there are stories to be told within Android’s statistics as well. In the third quarter, devices shipped with forked versions of Android hit 37%, down 2% from the 39% of the second quarter, meaning Google could slowly be gaining more control over what software runs on Android devices. A similarly interesting narrative in the report is Samsung‘s fall from grace – the giant held 35% of Android smartphones one year ago, but has since slumped to 25%. A big reason for this is the impressive performance of Chinese competitor, Xiaomi, who’s low-cost devices are making Samsung pay in markets where high-profit margins are hard to maintain.
What do you think about all this business news? Let us know your thoughts in the comments below.
Source: WSJ via Phone Arena
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