According to Strategy Analytics, Android’s global market share has peaked
According to recent data from Strategy Analytics, Google’s Android OS has peaked, with their market share slipping ever so slightly. The open source OS shipped on 84% of all smartphones sold in Q3. By comparison, Apple’s iOS accounted for 12%, Windows Phone had 3% and Blackberry hung in there with 1%. According to Strategy Analytics executive director Neil Mawston, barring a collapse in iPhone sales, 85% is the most Google can hope to achieve, which it did in Q2.
Despite a 1% drop in market share, Google gained more control over the Android landscape, with only 37% of Android devices shipping with a forked version of Android in Q3 (down from 39% in Q2), meaning more ad and Play Store revenue for the search giant. Interestingly, Samsung saw its market share drop 10% over last year’s Q3 results shipping only 25% of all Android devices this time around. Strategy Analytics names Xiaomi as a big competitor to Samsung in the Chinese market, selling their devices at prices closer to manufacturing costs and making up the profits elsewhere.
Source: Wall Street Journal
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