Google files trademark application for “ARA”
A new trademark application with the U.S. Patent & Trademark Office was filed by Google to get protection for the ARA name for their forthcoming modular smartphone. Project ARA is Google’s project to produce a smartphone that has hot-swappable components that plug into a frame. This would allow users to upgrade certain components or add new features without having to purchase a whole new phone. We anticipate Google having a fully functional prototype available at the Ara Developer Conference coming up in December. This will be followed by an expected market launch in 2015.
The application for trademark protection is a strong indication that ARA is the name that Google will use to market the device when it is made available for the general public.
source: USPTO
via: phoneArena
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